Your Professional HUD System Supplier!
Shandong Zhengneng Auto Test Equipment Co.,Ltd. was established in December 2017. It has two wholly-owned subsidiaries,Zhengneng Auto equipment Technology Co., LTD., Yantai High-Energy Software Co., Ltd. It is a professional industrial company integrating scientific research, development, production and sales of motor vehicle testing equipment and network software, electronic circuits, hardware control systems, etc. Our products include high-end testing lines (including non-contact four-wheel alignment, comprehensive roller test bench, dual-axis ABS brake tester, gantry headlight tester, etc.), driverless testing lines, offline testing equipment automobile factory ( Four-wheel alignment, brake tester, speed tester, sideslip tester, axle load tester, etc.
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HUD uses the principle of optical reflection to project important driving data onto the front windshield. The basic architecture of HUD consists of two parts: data processing and image display.
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Why Choose Us
Patent Certificate
We have obtained 3 authorized invention patents, 38 utility model patents, and 22 software copyrights.
Advanced Equipment
We are equipped with a variety of advanced processing equipment, including lathes, drilling and milling boring and grinding machines, milling and drilling machines, balancing machines, metal band saws, air compressors, flame cutting machines, plasma cutting machines, radial drills, etc., to meet diversified processing needs.
Professional Team
The company currently has more than 120 employees, of which more than 80% have college or technical secondary school education or above. The team includes 2 doctors and 10 masters, with strong technical research and development and management capabilities.
Product Application
The company focuses on the research and development, production and sales of hardware such as automotive testing equipment, test line network software and electronic circuits. It has strong new product development and manufacturing capabilities. The products are widely used in the three major fields of automotive research and development, vehicle manufacturing and in-use vehicle testing.
HUD System Specification
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Principle |
Optical reflection |
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Basic architecture |
Data processing and image display |
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Core component |
Image analysis camera |
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Main purpose |
Determine the position (X, Y, Z) and attitude (pitch angle) of the camera in the spatial window, that is, the viewing angle (around the Y axis) calibration under the HUD. |

HUD systems project visual information within a user’s current field of view. This provides several key benefits:
- Increases safety through improved focused and awareness
- Prioritizes and distills the most relevant information at the right time
- Relieves eyestrain caused by constantly changing focus
- Builds trust between autonomous vehicles and riders by showing that the system and human share the same reality
Real-time navigation information: Able to display turn reminders, road names, and other key navigation information.
Provides excellent driving experience and safety: When drivers look down at the dashboard and navigation, it can easily distract their attention and create blind driving distance, especially at high speeds, which can cause dozens of meters of blind driving distance. HUD system can help drivers collect important driving information without the need to look down, thus improving driving safety.
Supports answering calls and messages: Through streaming the surrounding vehicle electronic products, HUD system can answer and hang up calls and messages on mobile phones through steering wheel control, gestures, or voice.
Symbol of technology trendsetters: Compared to Dash Cam, vehicles equipped with HUD system can show off their identity as being at the forefront of technology and a trendsetter.

Types of HUD System
Combined Head-Up Display (CHUD): CHUD technology is the core of head up display technology. It displays basic driving information directly into the driver’s line of sight. A simple projection mechanism displays data on a clear screen or windshield. CHUD’s fundamental capability limits its interaction with real-time driving circumstances and ADAS. CHUD displays might employ TFT-LED panels and 2D flat displays.
Windshield Head-Up Display (WHUD): WHUD improves head up display technology. This connection increases the display area for more complicated information. WHUD’s easy integration into the windshield creates a more vivid information display without changing focus length. WHUD systems are complex and need special windshields. Because WHUD systems are fixed, they must be custom-designed for each vehicle model.
Augmented Reality Head-Up Display (AR-HUD): AR-HUD is the latest head up display technology. It overlays digital information on the real-world view. AR-HUD displays people and objects on the windshield and give adaptive navigation signals that blend with the road ahead. Plus, it uses laser beam scanning, variable field of vision, virtual image distance, volume, and low power.

- From Virtual Image to Display: The design starts backward in Sequential Mode. Because starting the simulation from the virtual image seen by the driver is convenient. The STOP surface can then be placed at the front of the system at where the eye box is located. A rectangular aperture is placed on the STOP surface to describe the constraints on eye position.
- From Display to Virtual Image: Then the system will be reversed in Sequential Mode. This allows to evaluate the “true” performance from the display to the virtual image, that is in the forward direction.
- The system will be converted to Non-Sequential (NSC) Mode. This provides a more realistic model where users can include stray light analysis. It will display the true image driver sees using the HUD system.
Our Services
Pre-Sale Service
Provide detailed introductions of our products, assist customers in selecting appropriate options, and recommend products that best meet their needs.
In-Sale Service
Deliver high-quality products with efficient shipping processes while keeping customers informed throughout all stages of production.
After-Sale Service
Ensure prompt responses to any inquiries or issues that may arise.
Packaging and Shipping
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Packaging |
Wooden box, PE film |
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Transportation methods |
Road transport, rail transport, sea transport |
Our Certificate




FAQ
We're well-known as one of the leading hud system manufacturers and suppliers in China. Please feel free to buy customized hud system at competitive price from our factory. Good service and quality products are available.
HUD System, Head up Display HUD
